“For local economies to thrive, communities must thrive. More and more communities are looking for ways to encourage residents to shop local and to direct visitors to local businesses so they spend more time and money in the community. We found a way to do that.” – Dale Wheeldon, CEO, BCEDA
With more than 500 member communities, The British Columbia Economic Development Association (BCEDA) is the leading professional association of economic development practitioners in the Province of BC. The BCEDA provides services that help member communities grow and expand new and existing businesses, attract new business investments, and enhance community.
BCEDA has partnered with 468 Communications to be the exclusive provider of the 468 Insider app platform in the province. Given BCEDA’s mission to provide easy economic development tools for communities, 468 Insider represented a turn-key solution – allowing BCEDA to make another valuable resource available to their members without having to develop something from scratch. Once BCEDA signs up members to take advantage of the app platform, 468 Communications manages all aspects of getting communities’ own, branded apps ready to launch. BCEDA provides a powerful new service for the Province and generates additional revenue for its organization.
Due to the partnership between BCEDA and 468 Communications, 468 Insider has been adopted by a variety of organizations to drive economic development in different ways across BC. Think Local First in Victoria, BC launched their Think Local First app to reward people for shopping at locally owned businesses in Greater Victoria. Destination communities like Christina Lake and Castlegar have launched apps that guide visitors around their regions and into Main Street businesses. And the BC Craft Brewers Guild launched the BC Ale Trail app as a gamified way to reward beer enthusiasts for exploring craft breweries around the province.
On March 5th 2019 The BCEDA and FortisBC announced that Christina Gateway Community Development Association was winner of the 2019 BC Economic Development Marketing Innovation Award for Christina Lake Insider.
The apps have increased community engagement, given individual businesses another way to drive people into their doors to make purchases, and generated valuable data to help communities make more informed decisions about economic development.