The BC Ale Trail was created by the BC Craft Brewers Guild to connect British Columbia’s world-class brewing scene with tourism organizations across the province – showcasing BC’s delicious craft beer and inspiring geography to visitors. Once the Ale Trail was established, the next logical step was to find a way to not only provide a guide, but also reward beer enthusiasts for their exploration.
The BC Ale Trail app is a gamified way to reward beer enthusiasts for exploration. The app’s Explore button takes users to the map of BC’s 15 Ale Trails, with pins indicating the location of breweries, lodging, outdoor recreation and other ways to experience the province’s natural beauty.
“British Columbia’s brewers are known for their innovation, and this app is the latest example of that,” said Ken Beattie, Executive Director of the BC Crafter Brewers Association. “The BC Ale Trail app not only guides people through the Ale Trails, it rewards them for exploring. Creating this incentive for adventure is good for visitors, breweries and local businesses across the province.”