Communities must constantly find new ways to expose their attractions and services to a larger audience. In an increasingly digital and mobile world, they must go beyond traditional marketing to stay relevant and engaged with visitors. 468 Insider is a customizable mobile app that drives visitor engagement and commerce for communities by rewarding users for visiting places. The more places visited, the more points earned. Points can be redeemed for discounts on goods and services within the community.
By deploying the app, chambers of commerce, convention and visitors bureaus and destination marketing organizations can go beyond basic directory listings, making their communities more fun and memorable for visitors. By offering businesses placement in this app, organizations can drive commerce and help their members stay relevant in the mobile age.
These same organizations need to understand the needs and behaviors of their audience. 468 Insider’s online control panel generates important insights, such as where visitors are from and where and when they visit places in the community.
REWARDING EXPLORATION FOR COMMUNITIES LARGE AND SMALL